Wendy J. Marcello
Baltimore, MD 21212 704.681.1136
LinkedIn Profile wendy.marcello@yahoo.com
Summary: Innovative marketing and communications professional, with experience in social media, corporate, education, hospitality and manufacturing industries.
Proven track record of accomplishment in strategically identifying opportunity, managing creative processes, reducing costs and establishing effective communication tools for businesses.
Providing enthusiasm with original and creative projects, and thrive on solving problems and welcome creative challenge!
Specialties: Problem Solving, Strategic Planning, Leadership, Project Management, Communication, Innovative Thinking, Mentoring, Big Picture Vision, Entrepreneurial Spirit , Social Media Campaigns, Branding / Brand Creation, Advertising, Graphic Design, Trade Show Planning, Marketing Plans, Print Marketing, Advertising Campaigns, Logos and Letterhead, Flyers, Brochures & Complete Marketing Packets, Sales, Website Design, Blog Design, Hospitality, Creative Conceptions, Identity Design, Marketing Campaigns, Marketing Strategy
EXPERIENCE:
9/05 – present MAKE IT HAPPEN – MARKETING & DESIGN, Baltimore, MD
MANAGING PARTNER
- Create social media campaigns and marketing plans for small businesses
- Provide brand creation and design for startup companies
- Design marketing pieces and promotional materials
- Generate blog articles to direct traffic to client websites
10/02 – 9/04 JOHNSON & WALES UNIVERSITY, Providence, Rhode Island
Marketing/Direct Mail Manager
- Managed high volume Direct Mail program, over 2,000 mailings a year, working with Marketing, Mailing Center and Publications departments
- Created marketing copy for brochures to generate new leads
- Prepared creative letters to encourage interest and response to company
- Lead marketing team to facilitate new marketing activities
9/00 – 8/02 PARKINSON TECHNOLOGIES, INC., Woonsocket, Rhode Island
MARKETING MANAGER
- Managed all aspects of company marketing activities
- Directed company advertising program: create ads, ad buying, and write press releases
- Arranged company tradeshows and meetings nationally and internationally
- Coordinated company literature, (creation, editing, printing, and distribution)
- Created, edited and printed company, employee and reps newsletters and direct mailings
- Updated three company websites
11/99 – 7/00 MARCHON EYEWEAR, Long Island, New York
MARKETING ASSISTANT
- Assisted the Vice President of Marketing, and Account Executives with events: Sales Meetings and Trade Shows
- Managed POP inventory, coordinating between Account Executives, Materials Management and Sales Supplies
- Coordinated Marchon Store, an internal holiday store for Marchon employees
- Provided data entries, proofreading, client support
4/99 – 11/99 WYNDHAM WIND WATCH HOTEL, Long Island, New York
GROUP SALES MANAGER
- Solicited, organized and sold large group meetings and room sales to meet/exceed revenue/profit goals
- Developed promotional materials to increase group meetings and room sales
- Participated on local committees to develop networking leads and promote hotel
2/98 – 3/99 CROWNE PLAZA TAMPA – WESTSHORE, Tampa, Florida
SALES MANAGER
- Planned, solicited, sold and coordinated small group meetings and room sales to meet/exceed revenue/profit goals
- Created advertising materials promoting the hotel: monthly newsletter, and a candy bar label for sales blitz
ASSISTANT FRONT OFFICE MANAGER
- Managed and trained front office staff: front desk, reservations, PBX, bellstand & concierge
- Prepared ten-day forecast, and scheduled staff
- Maintained knowledge of internal computer systems: Encore & Holidex
EDUCATION:
JOHNSON & WALES UNIVERSITY, Providence, Rhode Island
MBA International Business – Marketing 2002
B.S. Sales and Meeting Management 1996
